MyBalanceNow Review: Is It Worth It?

In today’s digital age, managing gift cards has become an essential part of our financial lives. Whether you receive them as gifts or use them for your own shopping, keeping track of their balances and transactions can be a hassle. This is where MyBalanceNow steps in, offering a solution that promises convenience and accessibility. But is it worth using? In this blog post, we will explore MyBalanceNow, including its features, pros, and cons, to assist you in determining if it suits your needs.


What is MyBalanceNow?

MyBalanceNow is an online platform provided by Target that allows users to manage and track the balance of their Target gift cards. It provides a convenient way to check the remaining balance on your gift card, view transaction history, and manage your account details. By logging into MyBalanceNow, users can stay updated on their gift card balance and make informed purchasing decisions.

Features Of MyBalanceNow

MyBalanceNow offers several features to help users conveniently track and control their gift card funds. Here are the main features of MyBalanceNow:

  • Balance checking: The primary function of MyBalanceNow is to provide users with an easy way to check the remaining balance on their Target gift cards. By entering the card details on the website, users can quickly view their current balance.
  • Transaction history: MyBalanceNow allows users to access the transaction history associated with their Target gift cards. This feature enables users to review their past purchases and monitor their spending.
  • Card registration: Users have the option to register their Target gift cards on MyBalanceNow. Registering a card provides added security in case the card is lost or stolen. It also allows users to manage their card details and balance more effectively.
  • Reload option: MyBalanceNow offers a reload feature that allows users to add more funds to their Target gift cards. Users can choose the desired amount to reload and complete the transaction online, making it convenient to top up their card balance.
  • Multiple card management: If users have multiple Target gift cards, MyBalanceNow enables them to manage and check the balances of all their cards in one place. Users can enter the details of each card and view the respective balances.
  • Customer support: MyBalanceNow provides customer support services to assist users with any issues or inquiries they may have. Users can contact the customer support team for help regarding their Target gift cards or any problems they encounter while using the MyBalanceNow portal.
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Pros and Cons of MyBalanceNow


  • Convenient Balance Tracking: MyBalanceNow offers a convenient way to check your gift card balance, eliminating the need to contact customer service or visit stores for inquiries.
  • Accessibility: The platform is accessible 24/7, allowing you to check your gift card balance at any time that is convenient for you. This flexibility is especially useful when you’re on the go or need to make a quick purchase.
  • Online Shopping: With MyBalanceNow, you can use your gift card balance to make online purchases. This adds convenience and flexibility to your shopping experience, as you can easily redeem your gift card funds without needing to visit a physical store.
  • Security: MyBalanceNow provides a secure platform for managing your gift card balances. It uses encryption and other security measures to protect your personal and financial information, ensuring a safe and reliable experience.


  • Target Gift Cards Only: MyBalanceNow is only meant for Target gift cards, so if you have gift cards from other stores, you won’t be able to use them.
  • Internet Connection Required: To utilize MyBalanceNow, you must have internet access, which could be a challenge for people with unreliable internet connections.
  • Potential Security Risks: As with any online service, there is always a potential risk of security breaches and unauthorized access to personal information.

Frequently Asked Questions

Is MyBalanceNow secure and trustworthy?

Yes, MyBalanceNow is a secure and trustworthy platform. It is operated by Target, a reputable retail corporation, and incorporates robust security measures to protect users’ personal and financial information. Rest assured that your data will be kept confidential and used only for the purpose of managing your gift card balances.

What additional features does MyBalanceNow offer?

MyBalanceNow offers several useful features beyond just checking your gift card balance. You can also view your full transaction history to track how the balance is being used, set up notifications for when your balance gets low, reload your gift card with more funds, consolidate multiple cards into one account, and use your balance for online purchases at The online platform provides robust gift card management and convenience.

Can I use MyBalanceNow for gift cards from other retailers besides Target?

Unfortunately, no, MyBalanceNow only works with Target-issued gift cards. So, you can’t use it to track or redeem cards from Walmart, Amazon, etc. It’s specifically designed for managing Target gift cards.

What happens if I lose a Target gift card registered with MyBalanceNow?

If you lose a Target gift card that is registered with your MyBalanceNow account, you can log into your account and report the card as lost or stolen. MyBalanceNow will cancel that card number and transfer any remaining funds to a new replacement card, which Target will mail to you. This provides protection against someone else using your lost card.


In conclusion, MyBalanceNow offers a valuable solution for those who frequently use Target gift cards. It offers features like customer support services, balance checking, viewing transaction history, card registration, reload option, etc. Its user-friendly interface, accessibility, and security features make it a convenient choice for managing your gift card balances. However, you should think about a few things before fully committing to this platform: its restricted use, the need for an internet connection, and possible security risks. Whether MyBalanceNow is worth it ultimately depends on your specific needs and circumstances.

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