MyBalanceNow vs. Gift Card Apps: Making the Right Choice

In today’s digital era, gift cards have become increasingly popular as a convenient and versatile gifting option. They allow recipients to choose their preferred items from a wide range of products or services. However, managing gift cards can sometimes be a hassle, especially if you have multiple cards with different balances. Fortunately, you have two popular options at your disposal to effortlessly manage your gift card balances and simplify the redemption process: MyBalanceNow and gift card apps. In this article, we are going to give information about MyBalanceNow and Gift Card Apps, including their features and benefits which will help you to make an informed decision.


What is MyBalanceNow?

MyBalanceNow is an online platform that allows users to check the balance on their Target gift cards. It provides a user-friendly interface and requires minimal effort to access the required information.

FeatureMyBalanceNowGift Card Apps
Balance CheckYesYes
Redeem Gift Card OnlineYesYes
Mobile AppNoYes
Supported RetailersLimitedWide range
Add Multiple Gift CardsNoYes
Notification AlertsNoYes

Features Of MyBalanceNow

MyBalanceNow offers several features that make it an attractive option for managing gift card balances:

  • Easy Balance Checking: MyBalanceNow provides a simple and quick way to check your gift card balance online. You can access your balance information anytime and from anywhere with an internet connection.
  • Transaction History: It allows you to view your recent transaction history, providing valuable insights into your spending patterns and helping you to keep track of your purchases.
  • Convenient Redemption: MyBalanceNow allows you to redeem your Target gift card online, providing a seamless and hassle-free shopping experience.
  • Mobile Access: The MyBalanceNow platform is accessible via your mobile device, making it extremely convenient for users on-the-go.
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Benefits Of MyBalanceNow

Using MyBalanceNow for managing your gift card balance offers several advantages:

  • Efficiency: MyBalanceNow saves your time and effort by providing a single platform to check your balance, review transaction history, and redeem your Target gift card.
  • Convenience: The platform is easily accessible from anywhere, allowing you to manage your gift card balance at your convenience.
  • Real-Time Updates: MyBalanceNow provides up-to-date information on your gift card balance, ensuring that you receive accurate details.
  • Safety and Security: The platform is secure and encrypted, protecting your gift card balance information from potential threats.

What are Gift Card Apps?

Gift card apps are mobile applications that help users manage and organize their gift cards. They allow users to store card information, check balances, track expiration dates, and often provide additional features like buying, sending, or trading gift cards. These apps streamline the gift card experience, making it easier for users to use their balances effectively.

Features Of Gift Card Apps

Gift card apps come with a range of features that enhance the overall gift card management experience:

  • Balance Consolidation: These apps can help you to consolidate multiple gift card balances into a single app, enabling you to view and track all your gift cards in one place.
  • Scanning Functionality: Many gift card apps have a scanning feature that allows you to add your gift cards by simply scanning them with your phone’s camera.
  • Automatic Updates: These apps typically provide automatic updates on your gift card balances, ensuring that you always have the most recent information available.
  • Location-Based Services: Certain apps offer location-based services, allowing you to discover nearby stores where you can utilize your gift cards.
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Benefits Of Gift Card Apps

Opting for a gift card app to manage your gift card balances provides several benefits:

  • Centralized Management: With gift card apps, you can easily centralize and organize your gift card balances in one place, eliminating the need for multiple platforms or physical cards.
  • Convenience at Your Fingertips: These apps are accessible from your smartphone, providing a convenient way to check balances, make purchases, and track spending on the go.
  • Personalized Experience: Many gift card apps offer personalized recommendations, deals, and discounts based on your spending patterns and preferences.
  • Increased Security: Gift card apps often feature robust security measures, protecting your personal and financial information.

Frequently Asked Questions

1. What Is The Main Difference Between MyBalanceNow And Gift Card Apps?

– MyBalanceNow is a website operated by Target that allows users to check their Target gift card balance and manage their card online. Gift card apps, on the other hand, are third-party platforms that offer a wider range of features, including balance checking, purchasing, and sending/receiving gift cards from various brands.

2. Can I Use MyBalanceNow With Gift Cards From Other Retailers?

– No, MyBalanceNow is exclusively for Target gift cards only. If you have gift cards from other retailers or brands, you will need to use a different gift card app that supports those specific cards.

4. Is MyBalanceNow More Secure Than Gift Card Apps?

– Both MyBalanceNow and gift card apps prioritize security and employ various measures to protect user information. However, gift card apps may need access to your personal data, such as email or phone number, for certain features like sending gift cards, while MyBalanceNow only requires your gift card number and access code.

5. Which Option Is Better For Tracking Multiple Gift Cards?

– If you have multiple gift cards from various retailers or brands, using a gift card app would be more beneficial. These apps usually allow you to store and organize multiple gift cards in one place, making it easier to track balances and quickly use them when needed. MyBalanceNow is designed for effectively managing a small number of Target gift cards, especially those from the Target brand itself.


Choosing between MyBalanceNow and gift card apps depends on your personal preferences and requirements. If you frequently use Target gift cards, MyBalanceNow offers a simple and dedicated platform for managing your balances. On the other hand, gift card apps provide a centralized and versatile solution for managing various gift cards from different retailers.

Consider your needs, ease of use, and additional features when making your decision. Whichever option you choose, both MyBalanceNow and gift card apps can greatly simplify the management and utilization of your gift cards, ensuring a seamless and enjoyable shopping experience.